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‘Think Pink’ Luncheon Honors All Who Have Been Touched by Breast Cancer

Keynote Speaker Deanna Genito to Share Story of Hope, Survival

Carthage Area Hospital invites the public to attend its annual Think Pink Breast Cancer Luncheon on Wednesday, Oct. 25, to honor survivors, recognize those who are fighting breast cancer, and to remember all who the community has lost to the disease.

The free luncheon is set for 11:30 a.m. to 1 p.m. at the Carthage Elks Lodge, 511 Fulton St. Complimentary food and beverages will be served. Email or call 315-519-5209 to reserve your seat today or register online at

October is National Breast Cancer Awareness Month. According to National Breast Cancer Foundation, more than 252,700 new cases of breast cancer will be diagnosed in the United States this year while one in eight women will develop breast cancer in their lifetime.

“Early detection, diagnosis, and treatment save lives,” Carthage Family Health Center Nurse Practitioner Tina O’Neill said.

Breast cancer survivor Deanna Genito of Carthage Savings & Loan will share her story as the luncheon’s keynote speaker. In addition, Tina O’Neill will provide attendees with valuable information on early detection and the importance of annual breast screenings. Hospital Chief Executive Officer Rich Duvall is also scheduled to address the luncheon with an update on hospital activities and operations.

“We encourage men and women to join us because breast cancer is not a disease that exclusively impacts women,” said Natalie Burnham, Carthage Area Hospital director of employee, patient and community engagement. “While less common, men can also develop breast cancer. But when our women face the disease, the men around them play an important support role.”

Carthage Area Hospital’s Community Engagement Series is presented as a public service to encourage residents to take an active role in their health. WWNY TV 7 and WNYF Fox 28 is a proud media sponsor of this year’s series.

About the Community Engagement Series

Carthage Area Hospital’s 2017 Community Engagement Series is a population health initiative aimed at educating residents in the hospital’s 83,000-person service area of Jefferson, St. Lawrence and Lewis counties. Each month, from April through December, the hospital features a different health topic to empower residents to make more informed decisions about their health and wellness and care.

Dates and topics for the remaining events are: Wednesday, Nov. 15, “Diabetes Prevention and Education” (11:30 a.m. to 1 p.m.); and Wednesday, Dec. 6, “Handling Holiday Stress” (5:30 to 7:30 p.m.). Both events are scheduled at the Carthage Elks Lodge and include complimentary light food and beverages.

About Carthage Area Hospital

Carthage Area Hospital was established as a not-for-profit rural community hospital in 1965. It operates today as a fully accredited 25-bed Critical Access Hospital, serving approximately 83,000 residents in Jefferson, northern Lewis and southern St. Lawrence counties.

The hospital also operates a network of community-based clinics, including its Family Health Center, Pediatric Clinic and Women’s Way to Wellness and provides a range of specialty care, including general surgery, orthopedics, urology, physical therapy and behavioral health. Visit to learn more.